project
We partnered with 48.1 and Crowdmouth to create an animated piece that would reflect the brand’s bold, grassroots energy. Our role was to take the creative direction and bring it fully to life through animation, designing a visual language that felt dynamic, raw, and authentic.
The goal was to capture Crowdmouth’s disruptive spirit and create a piece that stood out from traditional polished marketing content. By leaning into a more tactile and organic style, the animation needed to feel vibrant, energetic, and true to the brand’s community-driven ethos.
We handled the full animation process, building rhythm, transitions, and compositing from start to finish. To add personality and edge, we integrated hand-drawn scribbles and textures throughout the video. These details gave the piece a rougher, more human quality, aligning perfectly with Crowdmouth’s identity.
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The final animation delivered a lively, textured piece that elevated Crowdmouth’s messaging and set them apart visually. The collaboration with 48.1 resulted in a video that felt both crafted and spontaneous, reinforcing Crowdmouth’s brand voice while engaging their audience with motion that was as dynamic as their community.
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