project
For the launch of the BMW i5, we partnered with MediaMonks to craft a striking 3D render tailored for an unconventional display: a large corner installation composed of two adjoining screens. The challenge was to design visuals that not only fit seamlessly across the angled surfaces but also used the format to amplify the sense of depth and immersion.
The goal was to create a visually captivating piece that highlighted the elegance and innovation of the BMW i5 while leveraging the unique screen setup to enhance audience impact. By using perspective and spatial design, the animation aimed to transform the corner display into a dynamic storytelling surface.
We were responsible for building the 3D render from the ground up, ensuring accurate detail and premium finishes aligned with BMW’s brand standards. The work included modeling, shading, and compositing, with a strong focus on camera perspective and screen calibration to ensure the visuals worked flawlessly across the corner installation.
The final piece elevated the BMW i5 launch by turning a technical challenge into a creative advantage. The corner display became a window into depth and motion, reinforcing the vehicle’s innovative spirit and delivering a memorable visual experience that drew attention and excitement around the new model.
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